Macaron Queen is one of America's leading macaron brands. After being featured on The Profit, Macaron Queen saw significant growth on their online platform. We partnered with this amazing team in 2020 with the goal of creating a road map to see this growth continue in a sustainable and manageable way.
First, we worked with Macaron Queen to overhaul their website, ensuring that their site was optimized to convert the large amounts of daily traffic. Throughout this process we implemented platforms to enhance the user experience, these included Klaviyo Email Marketing, Yotpo Reviews, Attentive SMS. We then deployed a new digital marketing playbook to ensure every potential sale was captured.
The next integral project was to streamline the back-end processes to assist the Macaron Queen team with day-to-day operations.
