Macaron Queen

Creating a roadmap to enhance the online brand presence.
industry
Food & Beverage, eCommerce
date
May 2020
services
Website Design, Digital Marketing, Systems Implementation
link
http://www.macaronqueen.com

The Queen of Macarons.

Macaron Queen is one of America's leading macaron brands. After being featured on The Profit, Macaron Queen saw significant growth on their online platform. We partnered with this amazing team in 2020 with the goal of creating a road map to see this growth continue in a sustainable and manageable way.

First, we worked with Macaron Queen to overhaul their website, ensuring that their site was optimized to convert the large amounts of daily traffic. Throughout this process we implemented platforms to enhance the user experience, these included Klaviyo Email Marketing, Yotpo Reviews, Attentive SMS. We then deployed a new digital marketing playbook to ensure every potential sale was captured.

The next integral project was to streamline the back-end processes to assist the Macaron Queen team with day-to-day operations.

We couldn’t be happier with the results from the PIQ team. They still handle all of our website and marketing projects, we feel lucky to have found them.
Macaron Queen