Build a fast, scalable Shopify storefront with a custom theme engineered for conversions, Core Web Vitals, accessibility, and SEO.
Pacific IQ is a U.S.-based team with a battle-tested process and deep DTC expertise—especially for wineries and beverage brands.
Start Your Theme Project →See Shopify Theme Work →Request a Proposal →A Shopify theme is your storefront’s foundation, including layouts, UI, sections/blocks, and the patterns that guide shoppers from browse to buy.
Choose a custom build with Pacific IQ when you need brand differentiation, measurable performance gains, and the flexibility to improve CRO without app bloat.
With Online Store 2.0, you get sections everywhere, modern tooling, and Dawn as the reference theme. Custom doesn’t mean complex for your team.
All Shopify stores are unique—Pacific IQ customizes theme development for maximum UX and ROI.
Schedule a Consultation →- Discovery & Strategy: We align on goals, analytics, information architecture, and CRO/SEO opportunities, accounting for regulated nuances like age gating and shipping rules.
- UX & IA for Themes: Clear navigation, collection structures and filters, PDP metafields, and content models that power reusable sections and blocks.
- UI & Design System: Mobile-first comps, a component library, and ADA-minded patterns that make your store inclusive and easy to maintain.
- Custom Theme Build (OS 2.0): We start from Dawn or build from scratch with sections/blocks, metaobjects, and an app-minimal approach. Checkout extensibility and cart UX are tuned for conversion.
- Tooling & Dev Workflow: Shopify CLI, GitHub integration, and Theme Check keep development fast and safe. Local dev with Dawn ensures environment parity and clean releases.
- Performance & SEO: Core Web Vitals-first code, Liquid/JS hygiene, an optimized image pipeline, structured data, and URL hygiene to keep bots and buyers happy.
- QA, Training & Launch: Cross-device QA and accessibility checks, staff training on Shopify’s theme editor, and rollback/versioning via GitHub for peace of mind.
- Optional Add-Ons: Subscriptions/memberships, reviews & UGC, advanced search/filters, PDP bundles, POS integrations, and multilingual setups.
Most brands thrive with a well-built Liquid theme; go headless when your content, performance, or personalization needs exceed what Liquid can elegantly support.
- Pros: native editor, sections everywhere, speed to market, lower total cost of ownership.
- Ideal for: modest-to-large catalogs, standard merchandising, typical DTC workflows.
- Pros: fully custom frontend, advanced personalization, and multi-channel content control.
- Ideal for: complex content models, edge rendering, and app-like UX needs.
- Note: You’ll still rely on strong theme/dev knowledge for apps, checkout, and OS 2.0 context.
Six phases take your theme from requirements to ongoing optimization. Timelines vary by scope and catalog complexity.
- Requirements, risks, and KPIs
- Wireframes and content model for sections/blocks
- Responsive comps and design tokens
- Dawn baseline or custom build
- Shopify CLI/GitHub workflow
- Theme Check CI
- Local dev setup
- Performance, accessibility, and redirects
- CRO sprints, A/B tests, and new sections/templates
Sections everywhere, app blocks, JSON templates, and the Dawn reference theme for a modern, maintainable foundation.
Install Ruby/Node/Git, shopify theme init, clone Dawn, run/preview locally, and deploy with confidence. Theme Check and GitHub keep your codebase clean.
We add features via extensions when it’s safer and lighter than core theme edits—preserving performance and upgrade paths.
Pacific IQ recommends Shopify CLI for OS 2.0. Theme Kit is reserved for vintage themes or niche legacy workflows.
We ship performance-first patterns: minimal JS, efficient Liquid loops, and smart media loading for strong Core Web Vitals.
Accessibility is non-negotiable—color contrast, focus states, and semantic markup are built in.
Technical SEO is foundational: clean architecture, structured data, and internal linking that supports long-term growth.
Age-gate and compliance flows that don’t hurt conversion, wine club memberships and allocations, PDP tasting notes and bundles, and POS/tasting-room harmony that unifies the brand experience—delivered by Pacific IQ.
If you’re ready to scale with a fast, conversion-focused Shopify theme built on OS 2.0 best practices, Pacific IQ is here to help. Our U.S.-based team ships performance, accessibility, and revenue-first design—so you launch with confidence and grow with intention.
Schedule a consultation or request a proposal to start growing today.
Schedule a Consultation →Premium themes are great to start; go custom with Pacific IQ when you hit performance, UX, or merchandising limits—or when your brand needs unique components.
Yes. Dawn is Shopify’s OS 2.0 reference theme—lean, modern, and an ideal base for our custom work.
Use Shopify CLI for OS 2.0 development; Theme Kit is best left for vintage themes.
Yes. Develop locally with CLI, preview changes, and manage releases with GitHub versioning and Theme Check.
Clean architecture, schema, and optimized media paired with lean Liquid/JS improve crawlability and Core Web Vitals.
Most brands succeed with Liquid; choose headless for complex content models, advanced personalization, or app-like experiences.