Cat’s Pyjamas More Than Doubles Ad-Generated Revenue YOY with Paid Media by Pacific IQ.
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Cat’s Pyjamas More Than Doubles Ad-Generated Revenue YOY with Paid Media by Pacific IQ.
Cat’s Pyjamas makes soft, playful sleepwear that customers come back to season after season, with a direct-to-consumer business built on loyal repeat buyers and gift-givers. As the brand grew, it needed paid media that could scale spend across channels without giving up efficiency.
Pacific IQ took over Cat’s Pyjamas’ Meta and Google advertising in 2023. In the first full year, ad-generated revenue more than doubled, from $791K to $1.66M, while blended ROAS held near 5x on more than twice the spend. When the brand returned to Pacific IQ in August 2024 after a stint with another agency, growth bounced back immediately.
Key Takeaways
Before partnering with Pacific IQ, Cat’s Pyjamas was investing $156K a year in paid media, weighted heavily toward Google, with Meta playing only a small role. The brand had clear room to grow, but needed a partner who could scale spend across channels profitably and turn advertising into a reliable revenue engine.
Pacific IQ took over Cat’s Pyjamas’ paid media in 2023 with a strategy focused on profitable growth: building Meta into a core acquisition channel, expanding Google investment behind high-intent search, and managing both against a blended return target.
In 2024, Cat’s Pyjamas split paid media management between another agency (January–July) and Pacific IQ (August–December), creating a clear side-by-side comparison.
With a proven, scalable paid media engine across Meta and Google, Cat’s Pyjamas is well-positioned to keep building on its momentum, reaching new customers while continuing to grow revenue from its loyal community.
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